Cherry
As an Executive Producer with both vision and passion, Cherry has occupied a unique space collaborating directly with leadership to shape the identity and personality of emerging brands from the ground up. Serving as an agent for cultural evolution—bringing brands to life during their early growth stages through distinctive storytelling, intentional creativity, and compelling presentations.
Embedded in the Silicon Valley high-tech continuum ever since the dot-com boom, Cherry has had the privilege to work with some of the world’s most innovative companies and industry titans—Apple, Meta, Google, and Stripe.
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A curated and dedicated collective of highly skilled and creative professionals that execute signature productions specializing in large-scale live productions and livestreamed events. Manages production from inception to wrap.
DIGITAL PRODUCTION: Livestream broadcasts, LED wall content, videos, projection mapping.
LIVE PRODUCTION: From bespoke and intimate to large-scale events (500-20,000 attendees), Cherry Etc specializes in sales, developer & user conferences, product launches, summits, press events, award shows, festivals, installations and exhibits.
EXPERTISE: Keynote production, customized teams, innovative ideas, develop and manage micro to multi-million dollar budgets, to ensure overall smooth workflow for a successful and effective production.
“Just wanted to say a very heartfelt thank you.
You and team did an A+ job! Makes an enormous difference for everyone at Stripe.”
Patrick Collison, CEO & Co-Founder, Stripe
Iconic Brands
A diverse roster of clients- big and small(ish). We’ve produced shows worldwide helping the new mavericks find their voice and allowing the seasoned veterans to securely stay in the game.
ADOBE, Adobe MAX, Adobe Summits
Keynotes and Livestream: Shantanu Narayen, CEO, Leadership Team, Product Demos, Sneaks (preview of bleeding edge products) Featured guests: Rainn Wilson, Andy Devine, Shaqulle O’Neil
Los Angeles, Las Vegas
Apple, Global Sales Conferences, WWDC, Live Brodcast, Product Launches
Keynotes and Livestream: Steve Jobs, CEO, Leadership Team, Product Demos
Kona, San Antonio, San Francisco, Geneva
AMAZON WEB SERVICES, AWS Summits
Keynotes and Livestream: Andy Jassy, CEO, Werner Vogels, CTO. AWS Leadership team.
Key Customers: Anthropic, NextDoor, Omnicom, Robinhood, Thomson-Reuters
Bogotá, Chicago, Los Angeles, Mexico City, New York, São Paulo, San Francisco, Toronto, Washington DC
BETTER UP, UpLift, Global Conferences
Keynotes and Livestream: Alexi Robichaux,CEO, BU Leadership Team, Prince Harry, Mindy Kaling, Isa Rae, Trevor Noah, Shonda Rhimes
New York, San Francisco
GOLDEN STATE WARRIORS, 2015 NBA Championship Ceremony
Keynotes and Live multi-cam broadcast for Golden Stage Warriors NBA Championship Ceremony
Steph Curry, Draymond Green, Peter Guber, Steve Kerr, Gavin Newsom
Oakland
GOOGLE, Sales Conferences, Android Dev Summits, Tensorflow Dev Summits, Chrome Dev Summits
Keynotes and Livestream, Video Production, Demo Pavilions
Sergey Brin, Larry Page, Marisa Mayer, Sheryl Sandberg
San Francisco
ROBLOX, RDC Developers Conference & Innovation Awards,
Keynotes, Award Shows, and Global Livestream (>1M viewers)
David Baszucki, CEO, Leadership Team
San Jose, San Francisco
META, F8 Facebook Developer Conferences Oculus Connect Developer Conferences
Keynotes and F8 Livestream (> 2.5M viewers), OC Livestream (>1.5M viewers)
Mark Zuckerberg, Meta & Oculus Leadership Team
San Jose
SEXY BEAST, Live Art Auction Fundraiser
Emcees: Andy Richter, Jack Black, Auctioneers Eliza Osbourne, Viveca Paulin Ferrell Featured talent: WIFE Projections, Ryan Heffington Dance Troupe
Artists Work: Ed Ruscha, Barbara Kruger, Robert Mapplethorpe
Los Angeles
SHE KNOWS MEDIA, BLOGHER User Conferences
Keynotes: Chelsea Clinton, Ava DuVernay, President Obama, Gwyneth Paltrow, Cecile Richards, Sheryl Sandberg, Martha Stewart, Serena Williams
Chicago, New York, Orlando, San Francisco
STRIPE, Convergence (All Hands), Nonvergence (Virtual All Hands), Sessions (User Conferences), SKO (Sales Kickoffs)
Keynotes and Livestream: Patrick Collison (CEO), John Collison (President), Stripe LeadershipTeam. During Covid, produced live broadcasts and recorded presenters remotely, including CDN management of internal website for the event.
San Francisco
